SKIN: The Official Sunscreen of the SCGA
April 25, 2017
A product that is for golfers and created by golfers, SKIN Sunscreen serves as a top player’s choice for sun protection.
There are more cases of skin cancer diagnosed each year than breast, colon, prostate and lung cancer combined. It’s estimated that 1.6 million new cases of skin cancer will be diagnosed this year, but companies like SKIN are here to help.
SKIN Sunscreen was formulated specifically for the golfer and their environment, providing users with a non-greasy, sweat resistant formula that won’t run into your eyes.
“I’ve been in the golf industry for 20 years,” said Jessica Folino, general manager/partner of SKIN. “I was a buyer at many different golf clubs and had a hard time finding sunscreen to bring into the pro shop that wasn’t greasy.”
An age-old problem of dealing with a slippery grip after application, SKIN has solved that issue and provided a formula that eliminates slipperiness for golfers across the country. The SPF30+ sunscreen contains a healthy combination of Zinc and Titanium Dioxide, along with being water resistant.
“A golfer doesn’t want to wash their hands after applying sunscreen,” said Folino. “So we removed all the oils from the active ingredients to create a non-greasy product that still provides a protective barrier on the skin..”
Owned and operated by two women, Folino along with her trusted confidant Michelle Hollman have made it their goal to educate, prevent and protect the golfer from sun damage.
A retired dermatologic surgeon’s medical assistant, Hollman has seen firsthand the destruction of the body’s largest organ. Hollman’s son was diagnosed with skin cancer at age 15 and her husband suffered from carcinoma. Fortunately, both cases were excised, leaving Hollman with a renewed mission to prevent future diagnoses.
Folino and Hollman launched SKIN Sunscreen in January of 2016 after working with a manufacturer in Azusa, Calif. to perfect the lotion formulation.
“We saw a need for this higher end product in the market,” said Folino. “We are building a network of golf consumers by focusing on PGA professionals at the grassroots level.”
SKIN has built a status on the PGA TOUR, as resident TOUR representative Ron Graham travels to 42 events throughout the year distributing samples in the locker rooms and practice range while tracking player usage throughout each event.
“We’ve gained a presence on TOUR,” said Folino. “It’s ideal for our marketing without having to pay the players. Anyone who is using it, chooses to use it, we’re not paying them as a sponsor.”
The results have been outstanding, as professional and casual players alike can attest to the benefits of the product.
“The oxybenzone free lotion provides many benefits that are unique to our products,” said Folino. “Golfers of all kinds have given us a positive response. It’s all about the formula and the team we’ve built here.”
The SKIN Sunscreen team of Folino and Hollman is small, simple, and yet extremely passionate in purpose – just like their product line.
Offering only seven products, SKIN aims to provide a superior sunscreen product in place of a wide-ranging variety of product choices.
The line includes three sizes of lotion formula (including a sample size), a new SPF50 continuous spray, 1-liter sport pump and a 1-gallon sport pump options as well as lip balm.
“Golf is our market,” said Folino. “SKIN is a product we believe in and our growing customer base speaks to the effectiveness of our vision.”
SKIN Sunscreen can be purchased at your local golf shop, as well as online at skinsunscreen.com. SCGA members save 10% when using coupon code, “SCGA10” at checkout.