SCGA Twilight Leagues Continue To Benefit Golfers and Facilities Alike
November 21, 2018
It's Tuesday, 5 p.m at your course... are you winding down for the night OR bringing in 72 golfers for weekly league play and food & beverage?
Hosting an SCGA Twilight League puts you in the latter category and will move your once-a-month golfers into weekly attendees at your course. Too good to be true? Watch this video:
After a successful third season hosting Twilight Leagues throughout SoCal, the SCGA is excited for the future of this budding program. In 2018 alone, SCGA Twilight Leagues brought in an average of $5K per facility in green fees alone over the course of the 8-week season. Hosted during non-peak hours during the week, Twilight Leagues offer facilities an opportunity to capitalize on otherwise underused tee times.
Players are given an opportunity to play casual, yet competitive golf on a routine basis throughout the summer. Facilities are able to capitalize on food & beverage sales and other revenue streams due to the influx of players during a normally slow time of day.
"The goal is to get more people involved in organized play," said Wil Mayo, Assistant Director of Rules and Competitions at the SCGA. "Members (golfers that belong to a club and/or keep a handicap) play three times as many annual rounds as the average golfer. The data shows that when we move golfers into a group that plays consistently in a league or with a club, they will play more rounds and spend more money on F&B. We believe SCGA Twilight Leagues are a perfect way to introduce players to this organized environment because they can form their own team, invite their friends and play as competitive or casual as they like."
The SCGA aids league facilities by organizing weekly signups and pairings, administering score keeping and helps each team craft their own look with a custom logo and maintaining standings & stats on the SCGA Twilight League site.
SCGA Twilight Leagues are at the forefront of innovative ways to get golfers on the course in new and exciting ways. The SCGA is able to tap into it’s large database of players and help facilities draw and attract new players to their course.
If you are interested in hosting a league at your course, contact the SCGA!